NEWS - Dominique London and Tang Tobacco Announce Strategic Partnership Agreement

London / Hong Kong / Belgium 1 August 2025
In one of the most significant developments in the cigar industry in decades, Dominique London, Europe’s largest premium cigar and spirits retailer, has announced a strategic partnership agreement with Tang Tobacco Limited, the shareholder of The Pacific Cigar Company Limited, the distributor for Habanos in Asia Pacific.

This partnership creates a global powerhouse in luxury cigar retail, combining Dominique London’s leadership across the UK and continental Europe with Tang Tobacco’s unrivalled presence in Asia. Together, they represent over 70 locations, decades of heritage, and an aligned vision for a new era of premium cigar experience.

This union is mutually transformative. For Dominique London, this agreement delivers an immediate and deeply rooted entry into the fastest growing cigar markets in the world, guided by Tang Tobacco’s more than 30 years of operational experience through Pacific Cigar. For Tang Tobacco, the partnership opens access to Dominique London’s bold, innovative approach to retail, spanning immersive lounges, luxury spirits, digital media, and integrated hospitality, and offers a platform to elevate the customer experience across Asia Pacific to entirely new standards.

“The luxury retail sector has been missing the Hermès of cigar retail” said Dominique Gyselinck,
Founder of Dominique London. “With Tang Tobacco’s deep-rooted infrastructure and our shared obsession with elegance, heritage and service, we’re here to create something the cigar world has never seen, a unified global luxury experience for the most discerning connoisseurs.”

This agreement also builds on a remarkable period of expansion for Dominique London. Founded in 2021 through the merger of Belgium’s La Casa del Tabaco and the UK’s C.Gars Ltd, the group has grown rapidly, now operating 31 locations across six countries including the UK, Belgium, Switzerland, Germany, and the Canary Islands. Over the past year, Dominique London has:

• Entered Germany through the acquisitions of La Casa del Habano Nuremberg and Casa del
Puro
• Partnered with Monte Carlo Société des Bains de Mer to launch the Monte Carlo Cigar Club,
a 200 m² private lounge inside Monaco’s iconic casino
• Expanded into hospitality and spirits through its ownership of Snowdonia Distillery and the
boutique Mash Tun hotel in Aberlour, Scotland
• Acquired Cigar Inspector, one of the world’s most read cigar publications, marking its first
major investment in editorial media

Legacy and Experience
For over three decades, Tang Tobacco through Pacific Cigar in Asia Pacific and Cigar Club in Japan has led the growth of premium cigar culture across Asia through rare exclusives, experiential lounges, and world class accessories. As Habanos’ official distributor in the region, Pacific Cigar have over 40 self operated lounges across Asia Pacific and the group has launched some of the most sought-after Regional Edition cigars in recent memory, including the Ramon Allones Silver Jubilee, Flor de Cano Diademas, and Por Larrañaga Lotus, all released in limited quantities for collectors and connoisseurs.

Beyond cigars, the group continues to innovate through its Siglo accessories line, producing high end humidors, lighters, and cutters crafted from exotic materials like kevlar, carbon fiber and titanium, bringing the same obsession with detail and design to every part of the cigar lifestyle.

These milestones reflect a deep-rooted commitment to craftsmanship, culture, and luxury, making the company a perfect strategic match for Dominique London’s European vision.

Chairman of Tang Tobacco and Director of Pacific Cigar, Mr. Lawrence Lau is truly happy with this partnership, stating “Partnering with Dominique London is not just strategic, it is intuitive. This is a natural marriage that blends time-honoured tradition with forward-thinking vision.”

From legendary lounges in Hong Kong to tasting rooms in London, from private humidors in Gstaad to digital reviews read in 180 countries, the newly combined powerhouse is positioned to set a global benchmark in cigar retail, bringing together heritage, hospitality and innovation under one unified vision.

About Tang Tobacco Limited
Founded by Sir David Tang, Tang Tobacco is the shareholder of The Pacific Cigar Company Limited, the distributor for Habanos in Asia Pacific. Tang Tobacco is also the shareholder of Tang Tobacco Japan G.K., the exclusive distributor for Habanos in Japan operating under the brand Cigar Club. The group has built a trusted retail network across Hong Kong, Macau, Japan, Taiwan, Southeast Asia, and Australia for over 30 years and it is the biggest cigar retail operator in the Asia Pacific.

About Dominique London
Dominique London is Europe’s premier independent cigar, spirits and luxury accessories group. With 31 locations across six countries, its portfolio includes La Casa del Habano, La Casa del Tabaco, Turmeaus tobacconists, Puffin Rooms cocktail lounges, the Mash Tun boutique hotel, and Snowdonia Distillery. It employs over 200 specialists and serves as a curator of luxury experiences for modern cigar aficionados.

Press Enquiries:
Dominique London: press@dominiquelondon.com
Tang Tobacco: info@tangtobacco.com